Sketch Boneyard

In the world of advertising, the best idea is always king. Which pretty much leaves all the other ideas to fend for themselves. So, to all the advertising ideas that have ever been artfully sketched and summarily NOT executed, I dedicate this page to your memory. The following collection of abandoned sketches is my tribute to every thumbnail sketch that has ever been conceived and then killed in the name of advertising.

(Sketches by Jeff Hunter)


 

And now I present a 3:2 window into my creative process. To the Art Directors who strive to perfect their craft, I say “Behold the lost art of the thumbnail sketch.” And to my second grade teacher, “Yes Ms. Schnepp, you can make a living by doodling all day.”

 

Sketch_grid_0022_Layer Comp 23Sketch_grid_0010_Layer Comp 11Sketch_grid_0000_Layer Comp 1 Sketch_grid_0012_Layer Comp 13Sketch_grid_14_Cars_musicSketch_grid_05_BBYsketches_grid_1650x1095 sketches_grid_1650x10952 sketches_grid_1650x10953 sketches_grid_1650x10954sketches_grid_1650x1095 sketches_grid_1650x10952 sketches_grid_1650x10955Sketch_grid_10_BBY sketches_grid_1650x10956 sketches_grid_1650x10957 sketches_grid_1650x10958Sketch_grid_0006_Layer Comp 7Sketch_grid_02_AESketch_grid_0003_Layer Comp 4Sketch_grid_03_DOMSketch_grid_0008_Layer Comp 9Sketch_grid_0009_Layer Comp 10  Sketch_grid_09_KMC Sketch_grid_04_BBYSketch_grid_13_SamsungSketch_grid_07_BBY Sketch_grid_0014_Layer Comp 15Sketch_grid_0002_Layer Comp 3Sketch_grid_18_car Sketch_grid_0018_Layer Comp 19 Sketch_grid_0020_Layer Comp 21  Sketch_grid_06_BBYSketch_grid_0023_Layer Comp 24Sketch_grid_07_food Sketch_grid_0025_Layer Comp 26 Sketch_grid_0026_Layer Comp 27Sketch_grid_17_charcoalSketch_grid_19_charcoalSketch_grid_01_Blowup_slopesSketch_grid_20_zoosketches_grid_1650x109510 sketches_grid_1650x109511 sketches_grid_1650x109512 sketches_grid_1650x109514 sketches_grid_1650x109515 sketches_grid_1650x109516 sketches_grid_1650x109517 sketches_grid_1650x109518 sketches_grid_1650x109519 sketches_grid_1650x109520sketches_grid_1650x10959sketches_grid_1650x109513Sketch_grid_15_charcoal Sketch_grid_0027_Layer Comp 28Sketch_grid_0033_Layer Comp 34 Sketch_grid_0028_Layer Comp 29Sketch_grid_0030_Layer Comp 31 Sketch_grid_0032_Layer Comp 33 Sketch_grid_0036_Layer Comp 37 Sketch_grid_0037_Layer Comp 38 Sketch_grid_0038_Layer Comp 39 Sketch_grid_0039_Layer Comp 40 Sketch_grid_0040_Layer Comp 41 Sketch_grid_12_AXEsketches_grid_1650x109521 sketches_grid_1650x109522 sketches_grid_1650x109523 sketches_grid_1650x109524 sketches_grid_1650x109525 sketches_grid_1650x109526 sketches_grid_1650x109527 sketches_grid_1650x109528 sketches_grid_1650x109529 sketches_grid_1650x109530 sketches_grid_1650x109531sketches_grid_1650x109532 sketches_grid_1650x109533 sketches_grid_1650x109534 sketches_grid_1650x109535 sketches_grid_1650x109536 sketches_grid_1650x109537 sketches_grid_1650x109538

The default comment for when a creative returns to a CD’s office to retrieve a forgotten notebook is always, “You can have it back. We already looked through it and didn’t find anything good.” So if I accidentally left any good ideas on this page, and you win some Titanium in Cannes, you can thank me later.

 

 

 

• WORK •