In the world of advertising, the best idea is always king. Which pretty much leaves all the other ideas to fend for themselves. So, to all the advertising ideas that have ever been artfully sketched and summarily NOT executed, I dedicate this page to your memory. The following collection of abandoned sketches is my tribute to every thumbnail sketch that has ever been conceived and then killed in the name of advertising.
(Sketches by Jeff Hunter)
And now I present a 3:2 window into my creative process. To the Art Directors who strive to perfect their craft, I say “Behold the lost art of the thumbnail sketch.” And to my second grade teacher, “Yes Ms. Schnepp, you can make a living by doodling all day.”
The default comment for when a creative returns to a CD’s office to retrieve a forgotten notebook is always, “You can have it back. We already looked through it and didn’t find anything good.” So if I accidentally left any good ideas on this page, and you win some Titanium in Cannes, you can thank me later.
• WORK •