Art Direction, Conceptual, Design

Instant recipe videos on Instagram. Short, sweet and shareable, with a foodie aesthetic. That’s how these Jell-o recipes reached nearly 20,000 shares and over four million views on Facebook.

We also made these strangely mesmerizing six second ingredient teasers set to an odd mix of tracks. And don’t cheat yourself, once they start playing, click them again to hear them in all their awesomeness.

Watch the directors cut.


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