Why would Domino’s give away 10,080 free pizzas just for clicking a ‘like’ button when getting every hungry pizza fanatic on Facebook to fight over them at the same time would be so much more fun?
To give their fan base numbers a boost, we built Domino’s a massive 10,080 round mega-multiplayer pizza shooting game for their Facebook page. And to celebrate the 25th anniversary of Domino’s all-time most annoying campaign mascot, we turned it into a classic arcade-style video game featuring the Noid.
For the price of one Facebook ‘Like’, throngs of fans competed against each other for a chance to win a free pizza – one every sixty seconds for an entire week – by blowing the crap out of as many pizzas as they can in thirty seconds. The campaign resulted in 515,353 visits, 783,245 games played, 214,200 ‘Likes’ and apparently a few minor freak-outs in just seven days.
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