Art Direction, Campaign, Film, Digital

Don’t fight. Switch.

Parents are crazy.

It’s true. We tend to go a little overboard when it comes to taking pictures of our kids. After all the school productions, soccer games, piano recitals and Karate lessons, it stands to reason we’d want to have something to show for it. And when it comes to sharing pictures of our kids online, we’re completely out of control. This TV spot we made for Windows Phone featuring overzealous parents with camera phones at a school play pretty much sums it up — and ended up making a pretty compelling argument for a 41 megapixel camera phone with an exceptional zoom lens.

TV: Conceptual/Art Direction by Jeff Hunter

Video: Conceptual/Art Direction by Jeff Hunter

Behind the Scenes Video: Conceptual/Art Direction by Jeff Hunter

If a picture is worth a thousand words...

41 megapixels must be worth millions.

Don’t fight. Switch.

3x digital zoom expanding banner.

We gave YouTube users the opportunity to experience reinvented zoom with this interactive banner ad.

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