Don’t fight. Switch.
Role: Art Director | Concept and development | Film | Digital
Parents are crazy.
It’s true. We tend to go a little overboard when it comes to taking pictures of our kids. After all the school productions, soccer games, piano recitals and Karate lessons, it stands to reason we’d want to have something to show for it. And when it comes to sharing pictures of our kids online, we’re completely out of control. This TV spot we made for Windows Phone featuring overzealous parents with camera phones at a school play pretty much sums it up — and ended up making a pretty compelling argument for a 41 megapixel camera phone with an exceptional zoom lens.
The recital
Cute children in vegetable costumes plus parents with camera phones. The real show is about to begin.
FILM
Steamed vegetables.

After their parents ruined their school play, a few of their kids are looking to puree some camera phones.
FILM
A Fiasco in the making.
Behind the scenes footage and interviews with the cast and crew.
FILM

expanding banner with 3x zoom.
We gave YouTube users the opportunity to experience reinvented zoom with this interactive banner ad.

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