Art Direction, Campaign, Digital

Father’s Day Gifs.

Father’s Day GIFs. Because we’re not made of money.

Nobody makes a fuss over Father’s Day. Which is exactly the way dads like it. So with that in mind, we created a registry of “no-fuss” Father’s Day GIFs that only a dad could truly appreciate. It might also have been because advertisers typically spend less on Father’s Day than say … Mother’s Day, or Easter, or even Valentine’s Day. Or maybe because Fruit of the Loom only really asked us to make them some banners. Or because dads just aren’t that into the whole shopping thing. Whatever. Quit pestering me. Go ask your mother.

Dad, relax and forget the pants on Father’s Day with this animated All Day Undie Pass.

Dad, here’s an animated GIF “voucher” for bacon. In bed. Father’s Day doesn’t get any better.

Explosions. Sports. Sports with explosions. Dad, here’s a GIF “voucher” that’s good for complete control of the remote control on Father’s Day.

Dad, anytime is a good time for a snooze. Here’s a Father’s Day GIF “voucher” to rest your eyes whenever you want.

Dad, here’s a GIF “voucher” that’s good for some extra time with man’s best friend. Not a bad way to spend Father’s Day.

Grilling meat over fire is the essence of dadism. Here’s a Father’s Day GIF “voucher” that’s good for a day of grilling.

OK, fine. Just don’t make a big production out of it.

First we grabbed a few fatherly looking colleagues from around the agency and made shareable animated GIF “vouchers” that gave dads permission to indulge in the simple pleasures of being dad. Then we built a home for them on fruit.com and added seamless integration with their e-commerce site to drive sales of another easy gift that only a father could love; a Fruit of the Loom Classic Tee. This was all done in-house on a limited budget – so no big productions and not a lot of fuss. You’re welcome dad.

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