Conceptual sketchesby Jeff Hunter

Sketch boneyard.

“Too fast to live. Too young to die.”

Malcolm Mclaren summed up the life expectancy of the thumbnail sketch perfectly. In the world of advertising, the fastest, freshest and most daring idea is usually king. Which pretty much leaves all the other ideas to fend for themselves. The following collection of mostly rejected thumbnail sketches is my tribute to all of the “other” ideas that have ever been conceived and then killed in the name of advertising. Welcome to the sketch boneyard. It’s customary to remove your hat.

Thinking with thumbnails.

A thumbnail is a quick sketch that captures the tone and essence of the idea while giving the art director a canvas to work out any visual challenges. It’s an invaluable concepting tool for those who like to think on bar napkins. And now I present a 3:2 window into my creative process. To the Art Directors who strive to perfect their craft, I say “Behold the lost art of the thumbnail sketch.” And to my second grade teacher, “Yes Ms. Schnepp, you can make a living by doodling all day.”

Sketch_grid_18_car
Sketch_grid_0000_Layer Comp 1
Sketch_grid_0010_Layer Comp 11
Sketch_grid_0009_Layer Comp 10
Sketch_grid_0012_Layer Comp 13
Sketch_grid_0002_Layer Comp 3
Sketch_grid_14_Cars_music
sketches_grid_1650x1095
sketches_grid_1650x10952
sketches_grid_1650x1095
sketches_grid_1650x10952
Sketch_grid_05_BBY
Sketch_grid_04_BBY
sketches_grid_1650x10953
sketches_grid_1650x10954
Sketch_grid_0022_Layer Comp 23
sketches_grid_1650x10955
Sketch_grid_10_BBY
sketches_grid_1650x10956
sketches_grid_1650x10957
sketches_grid_1650x10958
Sketch_grid_0006_Layer Comp 7
Sketch_grid_02_AE
Sketch_grid_0003_Layer Comp 4
Sketch_grid_03_DOM
Sketch_grid_0008_Layer Comp 9
Sketch_grid_09_KMC
Sketch_grid_13_Samsung
Sketch_grid_07_BBY
Sketch_grid_0014_Layer Comp 15
Sketch_grid_0018_Layer Comp 19
Sketch_grid_0020_Layer Comp 21
Sketch_grid_06_BBY
Sketch_grid_0023_Layer Comp 24
Sketch_grid_07_food
Sketch_grid_0025_Layer Comp 26
Sketch_grid_0026_Layer Comp 27
Sketch_grid_17_charcoal
Sketch_grid_19_charcoal
Sketch_grid_01_Blowup_slopes
Sketch_grid_20_zoo
sketches_grid_1650x109510
sketches_grid_1650x109511
sketches_grid_1650x109512
sketches_grid_1650x109514
sketches_grid_1650x109515
sketches_grid_1650x109516
sketches_grid_1650x109517
sketches_grid_1650x109518
sketches_grid_1650x109519
sketches_grid_1650x109520
sketches_grid_1650x10959
sketches_grid_1650x109513
Sketch_grid_15_charcoal
Sketch_grid_0027_Layer Comp 28
Sketch_grid_0033_Layer Comp 34
Sketch_grid_0028_Layer Comp 29
Sketch_grid_0030_Layer Comp 31
Sketch_grid_0032_Layer Comp 33
Sketch_grid_0036_Layer Comp 37
Sketch_grid_0037_Layer Comp 38
Sketch_grid_0038_Layer Comp 39
Sketch_grid_0039_Layer Comp 40
Sketch_grid_0040_Layer Comp 41
Sketch_grid_12_AXE
sketches_grid_1650x109521
sketches_grid_1650x109522
sketches_grid_1650x109523
sketches_grid_1650x109524
sketches_grid_1650x109525
sketches_grid_1650x109526
sketches_grid_1650x109527
sketches_grid_1650x109528
sketches_grid_1650x109529
sketches_grid_1650x109530
sketches_grid_1650x109531
sketches_grid_1650x109532
sketches_grid_1650x109533
sketches_grid_1650x109534
sketches_grid_1650x109535
sketches_grid_1650x109536
sketches_grid_1650x109537
sketches_grid_1650x109538

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