Student Ads
Role: Art Director | Print campaign | Concept | Design | Copy \ Production
Student ads that don’t suck.
Here’s an award winning subscription ad campaign for Playboy magazine that I made when I was in ad school. After getting my first taste of small-time award show glory (by accident), I set my sights on learning how to make an ad that didn’t suck. Here’s where I ended up the following year with my second award show attempt…
American Advertising Awards
American
Advertising Awards

2007 Student Advertising
National Gold / Best Of Show

Young Guns International Awards
Young Guns
International Awards

2007 Student Advertising
International finalist

Applied Arts Advertising Awards
Applied Arts
Advertising Awards

2007 Student Advertising
National finalist

Print: Art Direction by Jeff Hunter

Even with the obvious sexiness, these pieces still manage to go above the expected and surprise the viewer with its cleverness and wit.

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Wait, there’s more.

Designed to take advantage of men’s inability to never miss a scantily clad woman, and highly appropriate for the content of the host magazine, this insert does it’s job well.

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As Hunter says,
‘Everybody knows that if a hot chick hands you a magazine insert – you take it’.


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Photography by Paul Savage

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