Art Direction, Campaign, Print

Student Ads.

Student ads that don’t suck.

Here’s an award winning subscription ad campaign for Playboy magazine that I made when I was in ad school. After getting some early recognition at a local award show (by accident), I learned how to make an ad that didn’t suck. Here’s where I ended up the following year with my next award show submissions.

American Advertising Awards
Advertising Awards

2007 National Student Advertising
gold / Best Of Show

Young Guns International Awards
Young Guns
International Awards

2007 International Student
Advertising finalist

Applied Arts Advertising Awards
Applied Arts
Advertising Awards

2007 National Student
Advertising finalist

Even with the obvious sexiness, these pieces still manage to go above the expected and surprise the viewer with its cleverness and wit.

Designed to take advantage of men’s inability to never miss a scantily clad woman, and highly appropriate for the content of the host magazine, this insert does it’s job well.

Photography by Paul Savage

As Hunter says,
‘Everybody knows that if a hot chick hands you a magazine insert – you take it’.

Click below for full resolution.

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