Role: Art Director | Product development and launch | Film | Digital | Packaging | Experiential
Bringing the adventure back to travel.
Imagine setting off on a journey without having any clue where you’re going or what you’ll be doing when you get there. Some might call that crazy. We called it NEXTPEDITION.
Travel Insight
Not every traveler
is the same.
Travel Insight
There Is no itinerary
in adventure.
Travel Insight
Seriously, who has the time to be spontaneous anymore?
Solution
Meet Nextpedition.
Travel has become predictable. Thanks to the convenience of modern technology, we’ve managed to plan, program and arrange the spontaneity right out of our vacation plans. What ever happened to the excitement of discovery and the exhilaration of the journey? Somewhere along the way, we’ve lost our sense of adventure. To get that back we had to come up with an entirely new approach to travel.
Step 1.
What’s your sign?
It all starts with a short quiz. We didn’t just throw a dart at a map and put someone on a plane. Before sending our Nextpeditioners off into the great unknown, we asked a few questions. Once we got a bead on their personality and what they were into, we set these daring adventurers up with a travel sign (imagine a horoscope for travel), a virtual travel companion, a personalized dossier, access to a global network of travel experts and a few words of advice…
Be ready for what’s next.
PRINT COLLATERAL: Art Direction by Jeff Hunter
Step 2.
A mysterious
package arrives.
Next we sent them a package containing a few essential documents — and one very important gadget. Instead of letting technology spoil the fun, we thought we’d use it to allow travelers to let go. By revealing surprise destinations and ad hoc recommendations tailored to their interests and personalities, our customized travel app freed up travelers to be spontaneous, and experience each new discovery in an entirely new way.
Step 3.
Discover what’s next.
This next step is more of a leap. It’s where you plunge into the unknown and let the adventure unfold before your eyes. Essentially, we dared people to embark on a journey without knowing where they’re going or even what they’ll be doing once they get there. Because when technology and the worlds most trusted network of travel experts team up, you’re in for something that’s more than just travel. And thus, the adventure returns in all it’s glory by asking yourself one simple question, “What’s next?”
Here’s a few examples:
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter
WEB VIDEO: Art Direction by Jeff Hunter