Art Direction, Film, Digital, Packaging, Experiential

How to bring the adventure back to travel.

Imagine setting off on a journey without having any clue where you’re going or what you’ll be doing when you get there. Some might call that crazy. We called it NEXTPEDITION.

Travel Insight

Not every traveler
is the same.

Travel Insight

There’s no itinerary
in adventure.

Travel Insight

Seriously, who has the time to be spontaneous anymore?

Solution

Nextpedition

WEBSITE: Art Direction by Jeff Hunter
Step 1.

Discover your
travel sign.

We didn’t just throw a dart at a map and put them on a plane. Before sending them off into the great unknown, we asked a few questions. Once we got a bead on their personality and what they were into, we set these daring adventurers up with a travel sign (imagine a horoscope for travel), a digital travel console, a customized dossier, access to a global network of travel experts and a few words of advice, “Be ready for what’s next.”

PRINT COLLATERAL: Art Direction by Jeff Hunter

Step 2.

A mysterious
package arrives.

Instead of letting technology spoil the fun, we thought we’d use it to allow travelers to let go. We created a custom travel experience where travelers relied on a hand-held device to reveal surprise destinations and day-by-day recommendations tailored to their interests and personalities. Essentially, we dared people to embark on a journey without knowing where they’re going or even what they’ll be doing once they get there.

Step 3.

Have the adventure of your lifetime.

Travel has become predictable. Thanks to the convenience of modern technology, we’ve managed to plan, program and arrange the spontaneity right out of our vacation plans. What ever happened to the excitement of discovery and the exhilaration of the journey? Somewhere along the way, we’ve lost our sense of adventure. To get that back we had to come up with an entirely new approach to travel.

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

WEB VIDEO: Art Direction by Jeff Hunter

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