Instarecipies
Role: Art Director | Social media | Concept and development | Film | Digital
Instarecipies.
Instant recipe videos on Instagram. Short, sweet and shareable, with a foodie aesthetic. That’s how these fifteen second Jell-o recipes instantly reached nearly 20,000 shares and over four million views on Facebook.

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

:06 Insta-Remix.
With Twitter audience attention spans getting increasingly shorter, we parlayed our fifteen seconds of fame into six seconds with these playful (and strangely mesmerizing) Instarecipe remixes set to an eclectic fusion of tasteful musical tracks.
Don’t cheat yourselves, turn your sound up.

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