Art Direction, Campaign, Film, Digital

Instarecipies.

Instarecipies.

Instant recipe videos on Instagram. Short, sweet and shareable, with a foodie aesthetic. That’s how these Jell-o recipes instantly reached nearly 20,000 shares and over four million views on Facebook.

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

VIDEO: Conceptual/Art Direction by Jeff Hunter

Instaloop remix.

To inspire our epicurean instincts on a more subliminal level, we also made these simple, fun, appetizing – and strangely mesmerizing – remixed, six second Instarecipe ingredient teasers set to an eclectic mix of musical tracks.

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