Art Direction, Campaign, Print, Digital
Premium underwear that you might actually wear.
When Fruit of the Loom asked us to help launch a new line of premium men’s underwear, putting ads in fancy men’s fashion magazines just seemed like the thing to do. It turns out most of the underwear ads in those magazines are more about style than substance. And since Fruit of the Loom isn’t exactly famous for their couture, we went with substance.