Art Direction, Campaign, Digital – (Design by Heather Weiss)

Pizza Shootout.

Noid’s Super Pizza Shootout.

Domino’s Pizza put 10,080 free pizzas up for grabs. All you had to do to get your hands on one was to give them a Facebook “like” and then just beat every pizza-loving, old-school video game fanatic on Facebook playing the made to order pizza-shooting game we called Noid’s Super Pizza Shootout. For seven days, our mind-numbingly addictive 8-bit arcade style video game, made exclusively for Domino’s Facebook page, gave away one pizza every sixty seconds to the player with the highest score during this massive multiplayer online event.

User generated content (Explicit language).

Agency video (unreleased).

User generated content (Explicit language).

1. Like us.

Domino’s Pizza needed more Facebook ‘likes’ to maintain their dominance in a highly competitive social media pizza war. And they were willing to give away 10,080 free pizzas to get the job done.

2. Wait for it.

Now for most businesses, a ‘like’ for a pizza might have been a acceptable trade off. But this was war.

3. Shoot pizza.

We came back to Domino’s with a question, “Why just give pizza away, when you can get the entire internet to fight over them?”

4. Win pizza.

Highest score wins the pizza – 1 chance to win every 60 seconds, 1,440 pizza shootouts a day and 10,080 winners for the week. The price of admission? One Facebook like. The results? 515,353 visits, 783,245 games played, 214,200 ‘Likes’ and apparently a few minor freak-outs, all in fun and all in just seven days.

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