When Fruit of the Loom asked us to help launch a new line of premium men’s underwear, putting ads in fancy men’s fashion magazines just seemed like the thing to do.
It turns out most of the underwear ads in those magazines are more style than substance. And since Fruit of the Loom isn’t exactly known for their stylish undies, we went with substance.
Just in case our blunt but sexy looking ads didn’t prove that Fruit of the Loom belonged in their metrosexual magazines, we threw in one of those scented strip thingies.
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The ol’ ‘click-bait’ & switch ploy. Here we are elbowing our way into one of their online magazines.