Still wondering if I’m the right guy for the job? Got fifty-seven minutes to kill? Save yourself a little guesswork and watch my virtual job interview with Alex Bogusky and Omid Farhang, the first and perhaps last live job interview ever broadcast in the history of live job interviews.
Here’s a subscription ad campaign for Playboy magazine that I made when I was in school.
“…Designed to take advantage of men’s inability to never miss a scantily clad woman, and highly appropriate for the content of the host magazine, this insert does it’s job well. As Hunter says, ‘Everybody knows that if a hot chick hands you a magazine insert – you take it’. Even with the obvious sexiness, these pieces still manage to go above the expected and surprise the viewer with it’s cleverness and wit.”
Nobody makes a fuss over Father’s Day. Which is exactly the way dads like it. So with that in mind, we created a registry of “no-fuss” Father’s Day gifts that only a dad could truly appreciate.
First we grabbed a few fatherly looking colleagues from around the agency and made shareable animated GIF coupons that gave dads permission to indulge in the simple pleasures of being dad.
Then we built a home for them on fruit.com and added seamless integration with their e-commerce site to drive sales of another easy gift that only a father could love; a Fruit of the Loom Classic Tee. This was all done in-house on a limited budget – so no big productions and not a lot of fuss. You’re welcome dad.
What if a travel agent sent people on trips without telling them where they’re going or what they’ll be doing when they get there? Some folks might call that crazy. We called it NEXTPEDITION.
American Express Travel wanted to get folks psyched about travel again. So to bring back the sense of adventure and rekindle the romantic notions of travel, we created NEXTPEDITION – customized mystery trips tailored to the personalities types of individual travelers and designed to induce the kind of spontaneous behavior that makes travel exciting again. Then we provided the tools to guide them on their epic journey as it literally unfolds before their eyes.
It all started with an online personality quiz:
First they answered a few questions.
Next they were assigned a travel sign based on their answers.
Next thing you know, a package arrives and they’re on your way.
Why would Domino’s give away 10,080 free pizzas just for clicking a ‘like’ button when getting every hungry pizza fanatic on Facebook to fight over them at the same time would be so much more fun?
To give their fan base numbers a boost, we built Domino’s a massive 10,080 round mega-multiplayer pizza shooting game for their Facebook page. And to celebrate the 25th anniversary of Domino’s all-time most annoying campaign mascot, we turned it into a classic arcade-style video game featuring the Noid.
For the price of one Facebook ‘Like’, throngs of fans competed against each other for a chance to win a free pizza – one every sixty seconds for an entire week – by blowing the crap out of as many pizzas as they can in thirty seconds. The campaign resulted in 515,353 visits, 783,245 games played, 214,200 ‘Likes’ and apparently a few minor freak-outs in just seven days.